https://www.whatcouldbe.com/viewpoints daily 0.75 2026-02-19 https://www.whatcouldbe.com/viewpoints/designthinkingisdead monthly 0.5 2024-04-05 https://www.whatcouldbe.com/viewpoints/embrace-your-micro-pessimist monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559251119394-RYSUBD3YIWWDNIN2X8T1/MicroPessimist_insert.jpg Viewpoints - Embrace your Micro Pessimist https://www.whatcouldbe.com/viewpoints/what-problem-framing-could-be monthly 0.5 2024-04-05 https://www.whatcouldbe.com/viewpoints/what-the-double-diamond-could-be monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559231379779-CJGPCPOLXYWTDZGNGONJ/DoubleDiamond.jpg Viewpoints - What The Double Diamond Could Be https://www.whatcouldbe.com/viewpoints/five-key-takeaways-from-our-latest-workshop monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1558990228137-PE943QN97SDC54QXNSMO/20190508_145925.jpg Viewpoints - Five Key Takeaways https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1558990469260-HUIJGU64YOYLC9L6SS3Y/IMG_9312.jpg Viewpoints - Five Key Takeaways https://www.whatcouldbe.com/viewpoints/whatdesignthinkingcouldbe monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559253062996-1COOMXF3KUBKC8F1Z099/WCB_triedandfailed.jpg Viewpoints - Lessons in Business https://www.whatcouldbe.com/viewpoints/designthinkingcanvas monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/37310e03-0062-4170-a17b-fe3968073337/Design+Thinking+Canvas+-+Project+Overview+Example.jpg Viewpoints - The Design Thinking Canvas - Make it stand out Using the Design Thinking Canvas to plan for, and share the plan for, a new project https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/4cdfba56-0022-436e-a66a-524d9b86160a/DTC+V+1.4.3+062623.jpg Viewpoints - The Design Thinking Canvas https://www.whatcouldbe.com/viewpoints/doublediamond monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559252557378-LRPQWY33FMGML7GDTQ6R/DoubleDiamond.jpg Viewpoints - The Double Diamond https://www.whatcouldbe.com/viewpoints/whatisdesignthinking monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559579318516-QRCBJK17168DC3E9VOVP/Approach_PPPP_lo.jpg Viewpoints - What is Design Thinking? https://www.whatcouldbe.com/viewpoints/category/Tools monthly 0.5 https://www.whatcouldbe.com/viewpoints/category/Design+Thinking monthly 0.5 https://www.whatcouldbe.com/viewpoints/category/Design+Thinking+Canvas monthly 0.5 https://www.whatcouldbe.com/tools daily 0.75 2023-07-04 https://www.whatcouldbe.com/templates daily 0.75 2023-07-04 https://www.whatcouldbe.com/latest-news daily 0.75 2020-07-01 https://www.whatcouldbe.com/jonathan-ball daily 0.75 2023-07-12 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1558977008806-IW5GBW37CR5RMESZ60IJ/WCB_JB.jpg Jonathan Ball - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1558977008806-IW5GBW37CR5RMESZ60IJ/WCB_JB.jpg Jonathan Ball - ARTIST NAME https://www.whatcouldbe.com/david-townson daily 0.75 2023-03-08 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ba94a718-9a08-4d18-a05d-1cede35894b3/David+Townson+Nov+2022.jpeg David Townson - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ba94a718-9a08-4d18-a05d-1cede35894b3/David+Townson+Nov+2022.jpeg David Townson - ARTIST NAME https://www.whatcouldbe.com/justin-knecht daily 0.75 2024-04-08 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238444219-ZF4NF6IBHUA03RJ1VT80/Justin_Knecht.jpg Justin Knecht - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238444219-ZF4NF6IBHUA03RJ1VT80/Justin_Knecht.jpg Justin Knecht - ARTIST NAME https://www.whatcouldbe.com/lesley-gulliver daily 0.75 2019-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238547309-DDMGZAAO4LJ99X2TPNOG/WCB_LG.jpg Lesley Gulliver - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238547309-DDMGZAAO4LJ99X2TPNOG/WCB_LG.jpg Lesley Gulliver - ARTIST NAME https://www.whatcouldbe.com/darren-evans daily 0.75 2023-07-12 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238734126-DQEOS5QA4X59QZ81EGDQ/IMG_7103_lores.jpg Darren Evans - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559238734126-DQEOS5QA4X59QZ81EGDQ/IMG_7103_lores.jpg Darren Evans - ARTIST NAME https://www.whatcouldbe.com/privacy daily 0.75 2024-04-08 https://www.whatcouldbe.com/projectsuccess daily 0.75 2026-02-19 https://www.whatcouldbe.com/landing daily 0.75 2022-05-11 https://www.whatcouldbe.com/takeaction/create-a-schedule daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1618436967901-7OEFCS9JFWIUL9FYWRVD/create-a-schedule.png Create a schedule Here is an example of the measures that matter most for a new product in development. The team has agreed on where and when the measurements happen. Roles have been assigned responsibility for the most appropriate measures. The schedule was maintained in a MURAL board. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1618436967901-7OEFCS9JFWIUL9FYWRVD/create-a-schedule.png Create a schedule Here is an example of the measures that matter most for a new product in development. The team has agreed on where and when the measurements happen. Roles have been assigned responsibility for the most appropriate measures. The schedule was maintained in a MURAL board. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1616369636405-7QQDI814VPTOZIQBFT4B/coaching_650w.png Create a schedule https://www.whatcouldbe.com/takeaction/highlight-the-benefits daily 0.75 2022-06-07 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/cf749440-f5ef-4b87-b401-2d30003c4505/whatgoodlookslike_highlightthebenefits.png Highlight the benefits - Make it stand out While trying to craft a customer value proposition, a product manager at What Could Be listed out a range of benefits why a new product would be valuable and how those benefits might be delivered. This raw material was used for marketing copy as well as helping the team focus on more popular templates that teams were already using. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/cf749440-f5ef-4b87-b401-2d30003c4505/whatgoodlookslike_highlightthebenefits.png Highlight the benefits - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/cf749440-f5ef-4b87-b401-2d30003c4505/whatgoodlookslike_highlightthebenefits.png Highlight the benefits - Make it stand out While trying to craft a customer value proposition, a product manager at What Could Be listed out a range of benefits why a new product would be valuable and how those benefits might be delivered. This raw material was used for marketing copy as well as helping the team focus on more popular templates that teams were already using. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/cf749440-f5ef-4b87-b401-2d30003c4505/whatgoodlookslike_highlightthebenefits.png Highlight the benefits - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/create-a-picture-of-the-future daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/98e41270-47e7-4b6e-8ba8-01c89ffe4f63/V3a+Create+a+picture+of+the+future+COMPLETE.png Create a picture of the future - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1619892933378-DZEGYT6C91ROF8AOJV0U/publicservice_mag3.jpg Create a picture of the future In this example, a screengrab of a magazine has had new content placed within it, summarising the success of a radical new approach to local government procurement. Not a topic often associated with innovation! The headline, image and copy tell you a little about the story, inviting people to read more. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1651520649738-D0GB66P8LOU41IGLZ1IY/V3d+What+will+the+future+look+like%3F+COMPLETE.png Create a picture of the future In this example, What Could Be created a mock article from a popular website for product managers, Mind the Product. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/98e41270-47e7-4b6e-8ba8-01c89ffe4f63/V3a+Create+a+picture+of+the+future+COMPLETE.png Create a picture of the future - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/write-down-what-to-measure daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1620847127684-I6O20ME1M16HIHFFMUMX/Write+down+what+to+measure.png Write down what to measure - Make it stand out Here, colleagues in different time zones have spent ten minutes to capture initial thoughts, group them and highlight which they believe matter most. Note how some are clearly “countable”, such as revenue or failure rate, while others less so, “making professionals better” for example. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/6e48e298-182d-4c42-88f5-95f60f51a12b/Impact+Screenshot+Write+down+what+to+measure+-+IDM+Step+1.png Write down what to measure - Make it stand out Try in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1620847127684-I6O20ME1M16HIHFFMUMX/Write+down+what+to+measure.png https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/6e48e298-182d-4c42-88f5-95f60f51a12b/Impact+Screenshot+Write+down+what+to+measure+-+IDM+Step+1.png https://www.whatcouldbe.com/takeaction/select-what-to-measure daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/0b4977de-f00a-443d-9c5e-e9b9670e9780/Impact+Screenshot+Pick+the+best+measurements+-+Radar+Step+2.png Select what to measure - Make it stand out In this example, the What Could Be product team narrowed down 23 potential success measures into the top five that would allow the team to measure success for developing a new project. Note there are three customer-specific measures along with a business measure and product development metric. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/0b4977de-f00a-443d-9c5e-e9b9670e9780/Impact+Screenshot+Pick+the+best+measurements+-+Radar+Step+2.png Select what to measure - Make it stand out Run activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/0b4977de-f00a-443d-9c5e-e9b9670e9780/Impact+Screenshot+Pick+the+best+measurements+-+Radar+Step+2.png Select what to measure - Make it stand out In this example, the What Could Be product team narrowed down 23 potential success measures into the top five that would allow the team to measure success for developing a new project. Note there are three customer-specific measures along with a business measure and product development metric. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/0b4977de-f00a-443d-9c5e-e9b9670e9780/Impact+Screenshot+Pick+the+best+measurements+-+Radar+Step+2.png Select what to measure - Make it stand out Run activity in MURAL https://www.whatcouldbe.com/takeaction/design-a-project-dashboard daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2a1bc7cd-19d7-4a18-9b4a-1c873c25b634/Impact+Screenshot+Design+a+project+dashboard+-+4+measures.png Design a project dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2a1bc7cd-19d7-4a18-9b4a-1c873c25b634/Impact+Screenshot+Design+a+project+dashboard+-+4+measures.png Design a project dashboard - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2a1bc7cd-19d7-4a18-9b4a-1c873c25b634/Impact+Screenshot+Design+a+project+dashboard+-+4+measures.png Design a project dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2a1bc7cd-19d7-4a18-9b4a-1c873c25b634/Impact+Screenshot+Design+a+project+dashboard+-+4+measures.png Design a project dashboard - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/take-first-measurements daily 0.75 2022-05-11 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/5b2017e0-5206-4da1-b935-bc4621ed4abf/I5+Take+your+first+measurements+COMPLETE.png Take first measurements - Make it stand out The What Could Be team took initial measurements to begin tracking the progress of its self-facilitated template offering. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/5b2017e0-5206-4da1-b935-bc4621ed4abf/I5+Take+your+first+measurements+COMPLETE.png Take first measurements - Make it stand out Try in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/5b2017e0-5206-4da1-b935-bc4621ed4abf/I5+Take+your+first+measurements+COMPLETE.png Take first measurements - Make it stand out The What Could Be team took initial measurements to begin tracking the progress of its self-facilitated template offering. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/5b2017e0-5206-4da1-b935-bc4621ed4abf/I5+Take+your+first+measurements+COMPLETE.png Take first measurements - Make it stand out Try in MURAL https://www.whatcouldbe.com/takeaction/test-with-people daily 0.75 2022-05-11 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/05ac5604-a254-425b-b5f3-be5fc5847d80/V4c+Test+with+people+COMPLETE+%28less+than+60%29.png Test with people - Make it stand out Here two members of a team provided feedback on mock online article by placing feedback notes directly on the parts of the concept that needed addressed. The team was able to iterate the vision. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/05ac5604-a254-425b-b5f3-be5fc5847d80/V4c+Test+with+people+COMPLETE+%28less+than+60%29.png Test with people - Make it stand out Try in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/05ac5604-a254-425b-b5f3-be5fc5847d80/V4c+Test+with+people+COMPLETE+%28less+than+60%29.png Test with people - Make it stand out Here two members of a team provided feedback on mock online article by placing feedback notes directly on the parts of the concept that needed addressed. The team was able to iterate the vision. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/05ac5604-a254-425b-b5f3-be5fc5847d80/V4c+Test+with+people+COMPLETE+%28less+than+60%29.png Test with people - Make it stand out Try in MURAL https://www.whatcouldbe.com/takeaction/share-your-vision-with-your-team daily 0.75 2022-05-11 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/817a304f-32bb-40be-9f18-86659859a51f/image4.png Share your vision with your team - Make it stand out A one sentence explanation of the value proposition that people could respond to. Nearly 100% response rate was received since it took less than a minute. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/29019661-5e26-454e-80cd-d334312190a3/image3.png Share your vision with your team - Make it stand out A storyboard that brought the user experience to life as part of a technical explanation for a successful grant application. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/df271be2-466e-4b57-9e5b-67642dc584e5/image2.png Share your vision with your team - Make it stand out Two future articles that appeared to be published in the future on Mind The Product and Wired to get the internal team excited and aligned on a big audacious goal. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/817a304f-32bb-40be-9f18-86659859a51f/image4.png Share your vision with your team - Make it stand out A one sentence explanation of the value proposition that people could respond to. Nearly 100% response rate was received since it took less than a minute. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/29019661-5e26-454e-80cd-d334312190a3/image3.png Share your vision with your team - Make it stand out A storyboard that brought the user experience to life as part of a technical explanation for a successful grant application. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/df271be2-466e-4b57-9e5b-67642dc584e5/image2.png Share your vision with your team - Make it stand out Two future articles that appeared to be published in the future on Mind The Product and Wired to get the internal team excited and aligned on a big audacious goal. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1616369636405-7QQDI814VPTOZIQBFT4B/coaching_650w.png Share your vision with your team https://www.whatcouldbe.com/takeaction/generate-a-list-of-people daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/df89aefc-4247-4eff-8bf1-313a4ad11ada/P1a+Generate+a+list+of+people+COMPLETE.png Generate a list of people - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1651775632644-ZM2ESPRSQJA0709MMOEG/P1a+Generate+a+list+of+people+COMPLETE.png Generate a list of people - Generate a list In this example, a member of the What Could Be product team listed all the people that should be considered when initially developing self-facilitated templates. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1651775632758-P9ZB32T42EM4762X7OF8/P1b+Identify+key+people+COMPLETE.png Generate a list of people - Who is most important? When done you will have prioritized the most important roles in each of the groups they represent. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/df89aefc-4247-4eff-8bf1-313a4ad11ada/P1a+Generate+a+list+of+people+COMPLETE.png Generate a list of people - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/identify-what-motivates-people daily 0.75 2022-05-09 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/b913a522-e848-4930-8abe-af9b63cfadb7/P2b+Identify+what+motivates+people+COMPLETE.png Identify what motivates people - Make it stand out While building a stakeholder map for self-facilitated templates, the What Could Be product team generated quotes that represented the motivations of key people. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ed0e7e9d-964a-450d-88f8-a066d112a99b/P2b+NEW+Identify+what+motivates+people+COMPLETE.png Identify what motivates people - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/b913a522-e848-4930-8abe-af9b63cfadb7/P2b+Identify+what+motivates+people+COMPLETE.png Identify what motivates people - Make it stand out While building a stakeholder map for self-facilitated templates, the What Could Be product team generated quotes that represented the motivations of key people. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ed0e7e9d-964a-450d-88f8-a066d112a99b/P2b+NEW+Identify+what+motivates+people+COMPLETE.png Identify what motivates people - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/create-a-visual-map daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2eb99e5a-43e4-446f-be0c-cfe1425673cb/Create+a+visual+map+of+stakeholders.jpg Create a visual map of people - Make it stand out This digital visual map shows the stakeholders involved in the development of a product that helps teams get results from remote activities at a moment’s notice without the need for a professional facilitator. On the left you can see previews of instructional videos to help the team as they produce the map. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/76e9603d-0b68-442f-999c-60d7ac19e1de/P2c+NEW+Describe+the+relationships+between+people+COMPLETE.png Create a visual map of people - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2eb99e5a-43e4-446f-be0c-cfe1425673cb/Create+a+visual+map+of+stakeholders.jpg Create a visual map of people - Make it stand out This digital visual map shows the stakeholders involved in the development of a product that helps teams get results from remote activities at a moment’s notice without the need for a professional facilitator. On the left you can see previews of instructional videos to help the team as they produce the map. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/76e9603d-0b68-442f-999c-60d7ac19e1de/P2c+NEW+Describe+the+relationships+between+people+COMPLETE.png Create a visual map of people - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/highlight-what-you-dont-know daily 0.75 2022-05-09 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/dd070035-8e3a-4b6e-826c-2fce0a80f7da/P4c+Highlight+what+you+don%27t+know+COMPLETE.png Highlight what you don’t know - Make it stand out In this example, a product manager at What Could Be shared an initial stakeholder map with two colleagues to get feedback. While overall the map was received well, it was highlighted that more knowledge was necessary around incentives for users of the product. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2e430a69-9f6d-41d2-8651-ca094a693b95/P4c+Highlight+what+you+don%27t+know+COMPLETE.png Highlight what you don’t know - Make it stand out Run activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/dd070035-8e3a-4b6e-826c-2fce0a80f7da/P4c+Highlight+what+you+don%27t+know+COMPLETE.png Highlight what you don’t know - Make it stand out In this example, a product manager at What Could Be shared an initial stakeholder map with two colleagues to get feedback. While overall the map was received well, it was highlighted that more knowledge was necessary around incentives for users of the product. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/2e430a69-9f6d-41d2-8651-ca094a693b95/P4c+Highlight+what+you+don%27t+know+COMPLETE.png Highlight what you don’t know - Make it stand out Run activity in MURAL https://www.whatcouldbe.com/takeaction/choose-who-to-learn-more-about daily 0.75 2024-04-08 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/30a37783-082d-4d27-8026-7405ad79c1dc/P5+Choose+who+you+need+to+learn+more+about+COMPLETE.png Choose who to learn more about - Make it stand out In this example, the product team at What Could Be ran a quick voting session to zero in on Team Leads and Project Managers for a round of research and testing. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/30a37783-082d-4d27-8026-7405ad79c1dc/P5+Choose+who+you+need+to+learn+more+about+COMPLETE.png Choose who to learn more about - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/30a37783-082d-4d27-8026-7405ad79c1dc/P5+Choose+who+you+need+to+learn+more+about+COMPLETE.png Choose who to learn more about - Make it stand out In this example, the product team at What Could Be ran a quick voting session to zero in on Team Leads and Project Managers for a round of research and testing. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/30a37783-082d-4d27-8026-7405ad79c1dc/P5+Choose+who+you+need+to+learn+more+about+COMPLETE.png Choose who to learn more about - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/determine-the-biggest-obstacles daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1623922690257-DYE6NPTMW2VBGKJY4XII/Challenges+of+AI+with+a+designer+in+the+loop.png Determine the biggest obstacles - Make it stand out When What Could Be first began to explore the possibility of what we called “AI with a designer in the loop,” you can see we defined a wide range of challenges that would need to be addressed in order to be successful. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/b20ab3e1-73bc-49bf-99fd-a3c1ff8bc1bb/Screenshot_Determine+the+biggest+obstacles.png Determine the biggest obstacles - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1623922690257-DYE6NPTMW2VBGKJY4XII/Challenges+of+AI+with+a+designer+in+the+loop.png Determine the biggest obstacles - Make it stand out When What Could Be first began to explore the possibility of what we called “AI with a designer in the loop,” you can see we defined a wide range of challenges that would need to be addressed in order to be successful. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/b20ab3e1-73bc-49bf-99fd-a3c1ff8bc1bb/Screenshot_Determine+the+biggest+obstacles.png Determine the biggest obstacles - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/get-the-problem-right daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/81707de0-c8e8-49ac-b2ea-bf331c6f0340/C2b.+Decide+what+to+focus+on+-+COMPLETED+VOTES+CAST.png Get the problem right - Make it stand out In this example, the What Could Be product team was investigating a key obstacle to product development, “Not having a timely prototyping strategy.” The investigation led to creating more regular testing at shorter intervals. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/06a7a4c1-9d1c-413c-9b31-fefbab68fdda/C2a+Get+the+problem+right+COMPLETED.png Get the problem right - Make it stand out Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/81707de0-c8e8-49ac-b2ea-bf331c6f0340/C2b.+Decide+what+to+focus+on+-+COMPLETED+VOTES+CAST.png Get the problem right - Make it stand out In this example, the What Could Be product team was investigating a key obstacle to product development, “Not having a timely prototyping strategy.” The investigation led to creating more regular testing at shorter intervals. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/06a7a4c1-9d1c-413c-9b31-fefbab68fdda/C2a+Get+the+problem+right+COMPLETED.png Get the problem right - Make it stand out Run this activity in MURAL https://www.whatcouldbe.com/takeaction/size-up-the-challenge daily 0.75 2022-05-11 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1623842704220-D4T0RTG4LOW5L73STAT8/Client+acquisition+process.png Size up the challenge - Make it stand out In this example, a sales team in a business consulting start-up discussed an initiative to create a client acquisition process. Note how the key WHYs connect directly to tactics describing HOW those benefits might be delivered. The team used their answers to help brief design concepts which were then evaluated by how well they met the identified goals. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/891b89f7-e099-43d3-9e47-d0cffff66edd/C3a+Size+up+the+challenge+COMPLETE.png Size up the challenge - Make it stand out Try in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1623842704220-D4T0RTG4LOW5L73STAT8/Client+acquisition+process.png Size up the challenge - Make it stand out In this example, a sales team in a business consulting start-up discussed an initiative to create a client acquisition process. Note how the key WHYs connect directly to tactics describing HOW those benefits might be delivered. The team used their answers to help brief design concepts which were then evaluated by how well they met the identified goals. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/891b89f7-e099-43d3-9e47-d0cffff66edd/C3a+Size+up+the+challenge+COMPLETE.png Size up the challenge - Make it stand out Try in MURAL https://www.whatcouldbe.com/takeaction/ask-better-questions daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1652124295179-J5L7W2KLBDUPWQUKENQB/C4c+Choose+the+best+questions+COMPLETE.png Ask better questions - Make it stand out Run activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1623841860738-8HV5V14LIADSAHM3AA30/Pick+your+battles.png Ask better questions - Make better decisions In this example, What Could Be identified a shared challenge with our customers around “making better decisions.” Following a discussion around the benefits and tactics for addressing this challenge, we rallied around the reframed challenge question, “How might we eliminate bias from the design process?” which continues to drive our product development strategy. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1652124294869-HZDEY5EUOHJ6LREMNT2I/C4a+Turn+problems+into+questions+COMPLETE.png Ask better questions - How might we? In this step, a pair of teammates created a number of ‘how might we’ questions. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1652124295179-J5L7W2KLBDUPWQUKENQB/C4c+Choose+the+best+questions+COMPLETE.png Ask better questions - Choose the best questions Once several of the questions were re-worded, the team was able to vote on the best challenges. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1652124295179-J5L7W2KLBDUPWQUKENQB/C4c+Choose+the+best+questions+COMPLETE.png https://www.whatcouldbe.com/takeaction/describe-a-better-future daily 0.75 2022-06-03 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/c4b6f8ea-85d6-40bd-9207-366f725bc2e4/whatgoodlookslike_describeabetterfuture.png Describe a better future - Use MURAL Template Run this activity in MURAL https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1619029603275-F14JCBG2QRGCZUT12RUA/action-your-why.png Describe a better future Here, draft vision statements for a leadership program are discussed. An initial statement of “help you find your purpose” has become “action your why”. WHY is that important? In order to “make it real and attainable” and so that “shareholders invest in you” describe key benefits. HOW might it be realised? By “allowing teams to define their why” and solutions that “focus on the process” suggest ways forward. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/c4b6f8ea-85d6-40bd-9207-366f725bc2e4/whatgoodlookslike_describeabetterfuture.png Describe a better future - Use MURAL Template Run this activity in MURAL https://www.whatcouldbe.com/supercharger daily 0.75 2022-11-07 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/c584616b-e267-4d36-b71f-8259e6c772b6/Screenshot+2022-10-03+at+14.00.05.png Value Proposition Supercharger - CUSTOMER PROFILER Session 1 - Monday https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/79d4fae5-f44e-4aa8-87e5-fd25f59eb1f3/Screenshot+2022-10-03+at+14.06.48.png Value Proposition Supercharger - VALUE MAPPER SESSION 2 - WEDNESDAY https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ed10482b-cc4f-4e4a-adfb-8ac894295354/Screenshot+2022-10-03+at+14.07.13.png Value Proposition Supercharger - VALUE PROPOSITION POSTER SESSION 3 - FRIDAY https://www.whatcouldbe.com/supercharger-1 daily 0.75 2022-11-07 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/c584616b-e267-4d36-b71f-8259e6c772b6/Screenshot+2022-10-03+at+14.00.05.png Value Proposition Supercharger (Archive) - CUSTOMER PROFILER Session 1 - Monday https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/79d4fae5-f44e-4aa8-87e5-fd25f59eb1f3/Screenshot+2022-10-03+at+14.06.48.png Value Proposition Supercharger (Archive) - VALUE MAPPER SESSION 2 - WEDNESDAY https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/ed10482b-cc4f-4e4a-adfb-8ac894295354/Screenshot+2022-10-03+at+14.07.13.png Value Proposition Supercharger (Archive) - VALUE PROPOSITION POSTER SESSION 3 - FRIDAY https://www.whatcouldbe.com/project-success-assessment daily 0.75 2024-04-29 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/fc749032-914e-4d7f-a059-3687c57790e4/Screenshot+2022-12-08+at+13.16.52.png Project Success Assessment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/3c17b04f-ec2b-4155-a78e-32c4cace54de/Screenshot+2022-12-08+at+13.21.30.png Project Success Assessment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/248be654-fd1c-4b50-874d-8b0e1958ec22/Screenshot+2022-12-08+at+13.16.52.jpg Project Success Assessment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/6e411856-d87d-4314-b37c-2af82955d519/stakeholder_map.png Project Success Assessment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/fc749032-914e-4d7f-a059-3687c57790e4/Screenshot+2022-12-08+at+13.16.52.png https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/3c17b04f-ec2b-4155-a78e-32c4cace54de/Screenshot+2022-12-08+at+13.21.30.png https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/248be654-fd1c-4b50-874d-8b0e1958ec22/Screenshot+2022-12-08+at+13.16.52.jpg https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/6e411856-d87d-4314-b37c-2af82955d519/stakeholder_map.png https://www.whatcouldbe.com/landing-page-format-for-2023 daily 0.75 2025-06-03 https://www.whatcouldbe.com/how-might-we-generator-prototype daily 0.75 2024-04-08 https://www.whatcouldbe.com/self-guided-templates daily 0.75 2024-06-04 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/37310e03-0062-4170-a17b-fe3968073337/Design+Thinking+Canvas+-+Project+Overview+Example.jpg Self Guided Templates https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/b9e2af67-3510-4937-a115-92025db06a53/Screenshot+2022-10-03+at+14.07.13.png https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/4cdfba56-0022-436e-a66a-524d9b86160a/DTC+V+1.4.3+062623.jpg https://www.whatcouldbe.com/value-proposition-poster-workshop daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/485738d0-1796-49a2-a931-eb9e05f82468/Bring+a+Value+Proposition+to+Life+Workshop+Example.png Value Proposition Poster Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/485738d0-1796-49a2-a931-eb9e05f82468/Bring+a+Value+Proposition+to+Life+Workshop+Example.png Value Proposition Poster Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.whatcouldbe.com/workshops-practitioner daily 0.75 2024-05-29 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/885c9936-38f2-4543-89c7-c13706b72724/image.png Practitioner Certification Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.whatcouldbe.com/offerings-copy daily 0.75 2023-07-07 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/197e314b-81c0-4580-b66a-7a1e5b3bf826/What+Marketing+Could+Be+-+Frame+12.jpg Offerings (Two Column) https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/add4642a-da44-4d01-a176-c2221f47fb05/image.jpg Offerings (Two Column) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/197e314b-81c0-4580-b66a-7a1e5b3bf826/What+Marketing+Could+Be+-+Frame+12.jpg Offerings (Two Column) https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/15b5bfbd-181d-4b11-87e4-e81d29077291/image-asset.jpg Offerings (Two Column) https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/add4642a-da44-4d01-a176-c2221f47fb05/image.jpg Offerings (Two Column) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/7f13fabe-5625-4d8a-ae83-b4d486871aa5/16x9+Screenshot+2023-05-31+at+12.43.42.jpg Offerings (Two Column) https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1558990469260-HUIJGU64YOYLC9L6SS3Y/IMG_9312.jpg Offerings (Two Column) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1559256136559-JLDT1M3W4TQB3VW1P416/Homepagemockup.jpg Offerings (Two Column) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.whatcouldbe.com/caroline-gilliland daily 0.75 2024-04-08 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1667989753925-BKTVNC59UIWQJLUM0B5G/Caroline.jpg Caroline Gilliland - ARTIST NAME https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1667989753925-BKTVNC59UIWQJLUM0B5G/Caroline.jpg Caroline Gilliland - ARTIST NAME https://www.whatcouldbe.com/sean-miller daily 0.75 2024-04-08 https://images.squarespace-cdn.com/content/v1/5cebf5e7e0f1df00010a7ec6/1668095454256-YL6AJU0M2R64TR8MN2CK/sean+cropped.jpeg Sean Miller - ARTIST NAME 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