"A day spent in the company of What Could Be is a stimulating and thought provoking experience. I expected a presentation explaining how service design will be the next big thing, instead I spent a day in the company of like minded, talented people having genuine fun and learning. The workshop experience was an excellent approach to imparting the essence of service design and its benefits. It reassured me that our current thinking ... is on the right track but that track can always be added to and improved. All in all, a great insightful day."

Mark Edwards, Senior Creative, Engine Room Design Co Ltd.