What Could Be

What We Do /

Our workshops help design agencies grow and become more competitive. In 2012 our focus is on service design. Our New Design Thinking Workshop highlights how good design of brand, product and environment is no longer enough. We need to extend the power of design thinking to services, processes and experiences.

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Service Design /

Designers, consultants and graduates are taking the leap into service design or ‘business transformation’. It’s a hot topic and a growing industry. What Could Be are focused on delving into what that means for the design agency sector and sharing powerful insights with designers and their clients.

From the blog /

Service Users and Service Design

Another interesting read for designers looking to get involved with service design: "Involving Service Users in Service Design" by Edward Davie, Guardian Professional, Monday 19 December 2011. How one mental health charity is helping citizens to design and produce their own services. Photograph: Neil McAllister/Alamy Health and social care commissioners facing huge...

Testimonials /

Fat Media

“What Could Be is a great name for an organisation that definitely makes you think differently about the work you do, gives you the confidence to do more and the stimulus to explore the opportunities to develop your business.” Michael Gibson, Managing Director, Fat Media