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What Could Be deliver workshops to design agencies and creative thinkers. These workshops are transforming the design industry and helping design agencies grow and become more competitive. And they're making marketers shine in their roles.

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What Could (Your Business) Be /

Design thinking is transforming businesses. If you'd like to find out more about how design thinking might impact your organisation - private or public sector - contact us for an initial discussion. hello@whatcouldbe.com

Workshops /

Our 2015 workshop calendar will be published shortly.

From the blog /

What Could Be in The Times...

What Could Be in The Times

Designs on brand new thinking - Commercial viewpoint The Times, Business Insight Supplement, 14 February 2013 "It's good business to see service design as an intergral part of your brand" says Ed Matthews-Gentle. Branding is a valuable asset to any organisation. Service Design agencies are working with clients to create solutions that are truly transformative, bringing...

Testimonials /

Steve Richardson...

Steve Richardson

"What Could Be originally enlisted my services to take some photographs during the morning session of their Service Design Workshop. I arrived expecting to be busy taking photographs, what I didn't expect was the very warm welcome, the totally engaging and informative presentation, an invitation to hang around for the rest of the day and finally, being involved in the workshop with the...

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